4/1/2024 0 Comments Nintendo ds brain age![]() ![]() Iwata led the charge of the Nintendo DS and Wii, and the company came roaring back only to face even worse losses with the Wii U before finding unprecedented success with the Switch. For the first time in their video game life, Nintendo faced the very real and present danger of losing their place in the industry, especially after Sega departed from the hardware business after the failure of the Dreamcast. For as beloved as the GameCube was among a sect of Nintendo fans, it just wasn’t working in the mainstream. That wasn’t as shocking, but the emergence of the Xbox from industry newcomer Microsoft was potentially more concerning. ![]() ![]() Sony, who came onto the scene in the 1990s amidst the fallout of a doomed relationship with Nintendo, was leading the market with the runaway success of the PlayStation 2. While the company still had the handheld market cornered with the Game Boy Advance, they were firmly in third place in the home console space. Iwata was handed the reins during a tumultuous time. In his stead stepped Satoru Iwata, a developer-turned-manager who was born a decade after Yamauchi took over Nintendo. In 2002, Hiroshi Yamauchi retired as President of the company, a title he held for more than 50 years. Nintendo in the early 2000s was going through immense change. ![]()
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